Rooted in Israel with Soul

I’m a designer by trade, an Olah by choice, and a combat mom by reality. 

I create modern Judaica with soul — rooted in Zion, crafted with love, and designed to bring meaning into your everyday moments. My work blends traditional Hebrew motifs with a minimalist aesthetic, where typography isn’t just decoration — it’s intention. Every Hebrew letter is treated with reverence, every font chosen with care.

I’m Yehudit Cohen (YC)– a mom, a maker, and a fierce believer in art with meaning.

My journey started long before I ever opened this shop. From the moment I made aliyah to Israel, I knew I wanted to build a life rooted in purpose, creativity, and connection. I’m a designer by trade – with over decades of experience in brand storytelling, product design, and digital creation – but my soul is tied to something deeper: heritage, resilience, and the spirit of the Jewish people.

I’m also a combat mom – the kind who knows what it means to send a child off to protect our land, and then bake challah with a heart full of prayer. My work is my answer to that tension: creating beautiful, joyful pieces of Judaica that bring light into homes across the world.

Here, you’ll find original designs: whimsical, meaningful, and proudly rooted in Israeli spirit. Every swaddle blanket, every mug, every print carries a story – whether it’s a baby born in the land of milk and honey or a mug that celebrates the IDF with a wink and a smile.

This isn’t just a shop. It’s a way to share joy, identity, and belonging – whether you're celebrating Shabbat in New York, Manchester, Sydney, Toronto or Israel.

From my hands and heart, to your home – take a look!